Collection Pure
Collection Pure
The most stylish collection
Nature has given us everything we need for health and good mood. Inspired by nature, we have created the most natural protection for your teeth. PURE—the first toothpaste with natural abrasive particles.
Key things about the collection
NOT tested on animals
SLS-free
Contains natural particles
Collection products
PURE by PRESIDENT / Melon & Lemon
Toothpaste for daily use
PURE by PRESIDENT / Cranberry
Contains natural cranberry particles. Mint Cranberry is a refreshing flavor for lovers of the northern berries.
PURE by PRESIDENT / Passion Fruit
Toothpaste for daily use
PURE by PRESIDENT / Grape
Toothpaste for daily use
PURE by PRESIDENT / Lime & Lychee
Toothpaste for daily use
Toothbrush PURE by PRESIDENT HARD
Whitening effect for smokers, tea, coffee, and wine lovers.
Toothbrush PURE by PRESIDENT MEDIUM
For those who prefer high-quality care every day.
Toothbrush PURE by PRESIDENT SOFT
In case of teeth hypersensitivity, increased abrasion of enamel. Recommended for pregnant and lactating women.
